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Take a hands-on approach and make a difference. The THEURL apprenticeship campaign has been brought to life with this motto. Loud colours and meaningful pictures define and clarify the message. A simple apprenticeship lacks attraction for young people. They want formats that are displayed differently and information that is conveyed at eye level. Young people want added value and belonging. Today, companies work with a generation that wants to take responsibility and consciously takes the development of the world into their own hands. Younger generations are also increasingly looking for stability, future prospects and confidence.