The inspiration of the car. Always new. The car embodies power, technology, design – and so much emotion. It gets us mobile, whether it is electric or combustion. Time and again we are thrust into this fantastically colourful world at the annual car show. Social media, sujets and videos start this inspiration – before and during the event. Photo series highlight models, brands and details. And the focus is on people too, the contact partners in car dealerships. Vibrant and authentic. It is about interest. Curiosity. Enthusiasm.