What is a pair of glasses? Just a frame with lenses. Actually they are so much more. They change your viewpoint. Give you a new look. Are an accessory and provide protection. Depending on the use and purpose. Always versatile. Pared-down. Always stylish. A different look, the facets – these are in focus in the photo campaign. Clear. Straight. That was also the basis of the social media campaign. It is about situations. Details. About the glasses and new perspectives.